This isn’t going to be a long post at all but I want you to answer this simple question- what is the purpose of your church website and who is it really designed for?

If most churches looked at their website through the eyes of someone from the outside looking in, they would realize that their site is primarily designed for the people already are part of their team. The content, the page layout, the verbiage, it’s all there for the ones that don’t really need to see it. When you think of the fact that 80-90% of potential guests will check out your website long before they ever show up on a Sunday morning (if they do at all), why wouldn’t you invest a majority of your resources in the one thing that has the greatest chance to make a first impression? So, let me ask the question again, what is the purpose of your church website and who is it really designed for?