True enough I’m a little behind in my movie watching having just watched Courageous last night (you should have seen the looks of people that automatically assumed I must have watched it the first night it came out when told that I hadn’t seen it…) and Moneyball today, both after they came out on DVD. Being a baseball guy I [...]
Is this what it should be about? I’m not picking on this church, but as I was driving by I noticed their banner out front. I circled the block and stopped right in the middle of the street to take this picture. Unfortunately this is what many churches have made it about. It’s not about getting more members, it’s about [...]
We all have expectations. It’s a way of life. If you are a pastor or church leader you deal with expectations everyday. The expectations of your people, your staff, other leaders, and even yourself. It’s good to have expectations but I want to challenge you to keep them in perspective. We all want to grow and get big as fast [...]
This is video is the first of several parts that documents conversations between a pastor and an atheist that visit several church’s in America. It will definitely make you think…
Sometime this week everything that says “C3 Church Marketing” will now say “C3 Church Consulting“. Why the change? Two words- Perception Management. Not only do I talk about it I practice it as well. You see, as I spread the word about what I was doing I began to encounter many pastors who shut down as soon as they hear [...]
In this short video I talk about a good friend of mine, Don Donatello from the Big Break II, and one of the things that makes him such a great PGA Tour caddy and how it applies to how we do church today. That’s my 19-year old son (and 3-handicap) hitting the flag stick out of the bunker in the [...]
Perception is reality and when it comes to your church the perception of the people you are trying to reach matters much more than yours.
This isn’t going to be a long post at all but I want you to answer this simple question- what is the purpose of your church website and who is it really designed for? If most churches looked at their website through the eyes of someone from the outside looking in, they would realize that their site is primarily designed [...]
Tomorrow and Thursday I will be hosting a FREE church marketing webinar. This is not an extended sales pitch or even a sales pitch at all. I plan to actually share as much good content as I can in one hour. Why would I just give away information for free that I normally charge people for? Well for starters I [...]
I say it all the time-most church websites honestly aren’t very good and actually do more harm than good. If we truly are trying to reach unchurched people (not ones that are already connected somewhere) and we understand that over 80% of potential visitors will check out a church website before ever deciding to show up on a Sunday, then [...]
