Perception is reality and when it comes to your church the perception of the people you are trying to reach matters much more than yours.

This isn’t going to be a long post at all but I want you to answer this simple question- what is the purpose of your church website and who is it really designed for? If most churches looked at their website through the eyes of someone from the outside looking in, they would realize that their site is primarily designed [...]

A majority of my ministry (about 99.9%) involves 2nd-7th generation Hispanics with the emphasis being on the ones that are fully assimilated into American culture and although they speak or understand Spanish, they prefer English. It continues to amaze me when I see churches pour all of their resources allocated to connecting with Hispanics into either something in Spanish-only or [...]

Leaders are readers. I’m sure you’ve heard that before. Because I didn’t go the semi-traditional route of college and/or seminary (I made it through a half a semester at Prairie View A&M on a part baseball scholarship and part “non-black” scholarship) much of what I’ve learned as been through reading (and latching on to people that are where I want [...]

Tomorrow and Thursday I will be hosting a FREE church marketing webinar. This is not an extended sales pitch or even a sales pitch at all. I plan to actually share as much good content as I can in one hour. Why would I just give away information for free that I normally charge people for? Well for starters I [...]

I say it all the time-most church websites honestly aren’t very good and actually do more harm than good. If we truly are trying to reach unchurched people (not ones that are already connected somewhere) and we understand that over 80% of potential visitors will check out a church website before ever deciding to show up on a Sunday, then [...]

There is one small piece of paper we use at Waves of Faith that greatly increases the number of visitors that return and stick. By itself it can only do so much but combined with a church DNA that intentionally connects with first-time guests and really makes them feel welcomed, it goes a long way. Watch this short video to [...]

Outside of the obvious, shooting video of the Sunday message, the easiest and most effective ways to use video on your church website are this- showing a 3-5 minute snapshot of what your church is all about, and showing 2-minute video testimonies. Watch this 4-minute video to hear more.

Most church websites serve no real purpose at all and do more to turn unchurched guests away than to compel them to come check you out. Your website could be your most powerful evangelism and outreach tool if you use it right.